
BrightPhone offers free handsets and cell phone services without contracts of advertising support. The cell phone plans are paid for by loyalty programs from various institutions. Earning credits through these programs provides BrightPhone members with additional minutes of talk time on their phones.
In keeping with the company's name, the website is very bright. Company branding is reflected through the usage of the colour blue and their is good use of whitespace to draw a reader's attention to important points. The site also allows user to log in using their BrightPhone number in order to manage their accounts online.